01 January 1970

 
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The unintended (or intended?) consequences of undertaking surveys

14 September 2015

One major accusation levelled at the pollsters in their failure to correctly predict the likely outcome of the UK general election back in May was that their incorrect forecasts influenced both the intentions of voters, and the strategies of the political parties. Recently, I’ve seen two further examples of how we…

Will researchers play a ‘secondary’ role in future?

04 March 2013

In the next issue of IJMR (55/2) I report on two research related conferences I attended representing IJMR in December and January. As you will read, both of these focused primarily on the impact the digital world is having on research.  But much of what was discussed was not, in my…

Archive, or not to archive?

21 February 2013

Immediately after MRS CEO Jane Frost circulated a note to members announcing MRS new initiatives in January, including the launch of the new IJMR website, I received an email from an Editorial Advisory Board member asking if the opportunity had been taken to include a database facility to enable author’s…

Referendum polls – what went wrong?

09 October 2014

'Polls failed to predict such a decisive result' That was the headline for an article by Alberto Nardelli on Saturday morning in the Guardian discussing the performance of the opinion polls following the decisive ‘No’ vote in the Scottish referendum. So, as the dust settles on the most important vote in the…

IJMR Landmark Paper - ‘Repositioning research: a new MR language model’

05 July 2017

‘Repositioning research: a new MR language model’, Virginia Valentine, IJMR Vol. 44, Q2 (2002)We hosted a session at this year’s MRS conference (Impact 2017), back in March, titled ‘The future shape of market research’, led by Dan Nunan presenting his paper published in IJMR, ‘The declining use of the term market research: an empirical…

'Everything is interesting' - big challenges in big data

31 March 2014

In a keynote interview at the recent MRS annual conference, the renowned author, Will Self, commented that potentially everything is interesting; humans are passive entities that need to be stimulated.  We have the option of looking at the world from deep and narrow or broad and shallow perspectives. We can experience…

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