01 January 1970

 
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The search for ‘truth’: measurement formats in research

27 March 2015

In the latest issue of IJMR, we are publishing three papers on the theme of measurement formats. The first is a comprehensive literature review, by Callegaro et al, that in addition to summarising ‘best practice’ in the search for ‘truth’ in data collection, also identifies gaps in current published knowledge…

Needing to know what you don’t know: The ethical dilemma of ‘big data’

31 July 2013

When you read the latest issue of IJMR (55/4), as I’m sure you will, you’ll find three items of content that explore the extent to which ethical boundaries are being re-drawn as a result of the revolution in personal data collection facilitated by developments in technology. In my Editorial, I discuss…

Landmark paper commemorates the work of Paul Harris

03 January 2018

Read the latest Landmark Paper:‘The effect of clustering on costs and sampling errors of random samples’, Paul Harris (then NOP) - JMRS Vol 39 No 1, January 1997 On the day of this year’s MRS Awards dinner (December 4th), was also held the funeral of Paul Harris. Paul was a leading market…

Privacy concerns undermine research's USP 

02 September 2013

This year, the MRS Market Research Standards Board (MRSB) - of which I am a member - has spent much time discussing updates to the MRS Code of Conduct, going through each clause to see if they need updating, deleting or replacing.  We’ve also discussed in depth the changes that have…

Is market research invited to the big data party?

22 October 2014

The Association of Survey Computing (ASC) held their second one day conference of 2014 at Imperial College, London, on September 26th on the theme of ‘Making connections: unleashing the power of data’. As usual, a very interesting day, but I want to focus on just one presentation, entitled ‘Market research at…

2011 Census: the end of the census as we know it?

22 November 2013

UK researchers: this is a call to action! We’re now in the middle of ONS’ consultation on the options for the future of the UK Census.I’ve blogged on this before, but it is very important that the views of the market research sector are heard on an issue that is vitally…

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