01 January 1970

 
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Landmark Paper: How do you like your data: raw, al dente or stewed?

30 July 2014

The latest Landmark Paper is drawn from the two special issues of JMRS, celebrating the 50th anniversary of the MRS. It was originally published in the Proceedings of MRS Conference 1985, and presented at that event by the authors. The theme of the paper addresses what should surely be a fundamental…

Landmark paper: ‘Social Grading and the Census’

03 November 2014

I’ve already selected one Landmark paper that focused on the importance of Census data to market research, that by Baker et al (‘The utility to market research of the classification of residential neighbourhoods’) originally presented at the 1979 MRS Conference and reprinted in JMR Vol. 39 No.1 which described the…

Marketing research in emerging markets

04 February 2014

‘Listening to Consumers of Emerging Markets’ 2014 IIM (Lucknow) conference, Noida, India. I’ve just returned from the second conference on marketing research in emerging markets organised by the Indian Institute of Management (Lucknow) held at their campus in Noida, part of greater Delhi. We were a publishing partner for their first conference…

Is market research invited to the big data party?

22 October 2014

The Association of Survey Computing (ASC) held their second one day conference of 2014 at Imperial College, London, on September 26th on the theme of ‘Making connections: unleashing the power of data’. As usual, a very interesting day, but I want to focus on just one presentation, entitled ‘Market research at…

The Data Documentation Initiative: making metadata reusable

19 November 2014

In a recent blog, I focussed on a presentation by Mike Page (Blueocean) at September’s ASC conference. Page discussed the reasons why market research data remains outside corporate data warehouses. One key point he mentioned was the lack of consistency in definitions used within questionnaires, for example in recording standard…

IJMR Landmark Paper: ‘Role of the ESRC Data Archive in the dissemination of data for secondary analysis’

27 July 2018

‘Role of the ESRC Data Archive in the dissemination of data for secondary analysis’, Denise Lievesley, then Director, ESRC Data Archive, University of Essex, JMRS Vol 35 No 3, July 1993 I’ve written in an earlier Editorial about the excellent work being undertaken by the Archive of Market and Social Research…

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